How to Set Your Retainer / Deposit

Mary has a growing floral shop in Portland and books up her weekends over 8 months in advance. Because she stops taking additional weddings once she’s booked, any of the weddings that are cancelled or changed take a toll on her bottom line. That’s when her soon-to-be married client Sarah called and said they couldn’t afford the proposal that they had agreed upon and wanted to cut it down to 25% of the cost. Is Mary protected from a major hit to her business? That all comes down to how she handled her deposits. A. …

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2016 Wedding MBA – She loves me…she loves me not?

We’re presenting at the 2016 Wedding MBA on how to price your events for profit and win over brides while doing it. Leave the Wedding MBA 2016 with a plan to be 10% more profitable. Markup Calculator (At the bottom of the post) – https://stemcounter.com/florist-floral-markup/ Rental Calculator – https://stemcounter.com/florist-rental-charge/    

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How Does A Large Company Transition To Stemcounter?

Marcy is the floral manager at a large wedding company in Orlando, FL and has a conundrum. She knows that her team needs help organizing events. Florists has literally thousands of moving parts every event. Their shop commonly has a problem with over or under ordering, their team members adjust pricing on whims, and each team member seems to have their own way of doing things. Marcy has looked into Stemcounter to get her team (and her sanity) back on track, but it’s hard to make a shift to a new …

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How much should I charge for my rentals?

Stacy upgraded her advertising and had an effective showing at a wedding show. She’s meeting with a Pinterest bride that brought a photo of a 31″ mercury vase to her and said that she wants that vase for her centerpieces. Stacy does rentals but doesn’t own any of these vases. Should she just charge the bride the full purchase price since they’re new or should she give her a reduced price and try to rent them again? It’s a question that plagues many a florist. “I have to buy some vases…now what do I charge for them? I …

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A Tale of Two Brides

Sarah is a florist in Memphis and had two clients: Marla and Stacy. Marla’s budget for floral decor was $7,500 and Stacy’s budget was $950. Yet, it seemed like Stacy’s wedding was taking more work and communication than Marla’s. Why did it seem this way? And how can Sarah can get back on track to ensure she’s not losing money by dealing with overly demanding clients? Let’s address something first: Whether your brides have a budget of $50,000 or $500, one client’s wedding is just as valuable as the other. Whether you …

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Renovating A New Shop!

We use a lot of out-of-the-box ideas to grow our St. Louis wedding florals company, Twisted Willow, for several years. From optimizing our website to finding creative places to hire talented floral designers. So, we devised a profitable strategy to buy and renovate a shop by having a work/live. Guess what? House Hunters decided to film our process of searching for a floral shop + house. We wanted to share with you!   We’re just about finished up with our house portion and getting kicking on our floral shop now. We’re …

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Booking Your First Corporate Client

What if you could have the type of clientele that brought your business consistent revenue and allowed you free creative expression? What if you could leverage your design skills in such a way that you were able to establish your brand along side BIG names?That’s exactly what you can achieve with corporate floral arranging. In this post you’ll learn exactly how to go about booking your first corporate client. Step 1: Decide what type of corporate service you want to provide Corporate floral arranging services range from subscription-based to event …

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Where To Find Floral Designers To Hire

As Twisted Willow Design has grown, we’ve learned that we always should be looking for floral designers to hire for a weekend (and even looking for a full-time person now). The problem is…it’s hard to find people who have a clue about flowers. Depending on the size of your market, here’s a quick hack for finding an extra hand or two:   Search area florists on The Knot, Wedding Wire, or the other 100 sites that advertise vendors for weddings. Instead of looking at the trendiest florists who pop up first, go to …

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Advertising Your Wedding Floral Company

TL;DR (Too Long; Didn’t Read) – $1 in advertising should provide more than $1 in profit. Ensure that advertisers use relevant numbers and that they match up. Use them for a short time period then measure the results and decide to use them again based on your results. Advertising Your Wedding Floral Company How do you know who to advertise with? Advertisers are forever pitching why their website, their magazine, their event is worth you paying them money. So many florists advertise because “that’s what you’re supposed to do” and they …

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